Let's talk about SJB Designs -

Hello, beautiful people! 

I, Shannon, owner and founder of Shannon’s Jewelry Bar, started with an Etsy shop where I started selling handmade jewelry. I still have and run an Etsy shop, however things are a bit different over there now. I wanted to have a place here to talk ALL about my Etsy shop, SJB Designs and what I offer.

Shannon's Jewelry Bar is available here, Etsy and Amazon - where creativity and custom designs come to life! Even though Shannon's Jewelry Bar no longer fits the name "Shannon's Jewelry Bar" (since I offer more than JUST jewelry), It has become home for so much more, from custom-designed, custom-made, sweatshirts, mugs, wine glasses, etc. However, if you head over to my Etsy you'll notice I do not carry or offer nearly as much as I do here, but you can get all the cozy essentials to keep you stylish and snug, and all the unique gifts to give. 

Custom orders- I am all ears! I love taking special requests and turning them into reality. Got a quirky idea for a sweatshirt? Need a personalized wine glass for your bestie's birthday? I've got you covered! Just reach out via my contact form or my Etsy shop, and I'll make sure to bring your vision to life to the best of my ability! And if it is something I cannot do for you, that's ok! We can discuss all your options and if it is something I can do for you or not. 

So, whether you're looking to cozy up in a custom sweatshirt or sip your morning coffee from a mug that screams "YOU", a one-of-a-kind piece of Jewelry, or shop boutique finds, Shannon’s Jewelry Bar is the place to be. Join me on this creative journey, and let's make some magic together!

 

Below are some examples of what I can/do offer or already have listed for purchase.

Fan of reality TV? Specifically, Bravo reality TV... I'm your girl!

 

 Are you a mom?... A dog mom perhaps? Or maybe you're looking for a gift for someone who IS a mom, or soon-to-be mama... I have you covered. 

I can even make a custom order for you with personalization. Want your kids' names added? I got you. 

 

Thanksgiving? Christmas? Valentines Day? St. Patties Day? 

 

Yup, I can do that. I have loads of graphics ready to go. Or, I can custom-design one for you. 

I'll stop talking now, but if you're interested or have any questions, please don't hesitate to reach out to me, you can also reach out to me via Etsy! Keep viewing more images below to see all of what I can offer you or click here or here.

 

PLEASE NOTE - 

If you're browsing through my Etsy store or have arrived here from Etsy, you might notice differences in pricing between this platform and Etsy. It's essential for me to shed light on this discrepancy to provide you with a clearer understanding so you don't feel I am trying to "pull one" on you/scam you. Etsy imposes various fees on sellers, prompting me to adjust prices accordingly to accommodate these additional costs.

After going through all my orders, and a thorough assessment, I realized that despite numerous sales on Etsy, the profit margins were minimal, if not nonexistent. To be completely transparent, I was barely making $2-$5 on average from each listing, and sometimes merely breaking even to cover the production and shipping expenses.

Admittedly, it's a bit embarrassing to tell you all, but in my initial 50 sales on Etsy, I ended up losing money. Being relatively new to the platform, I fell into the "trap" of Etsy's promotion of "offer free shipping" for orders over $35, believing it would boost traffic to my shop. In addition to this, I implemented a few discount codes. However, what I didn't realize was that there wasn't an option to restrict the simultaneous use of multiple discounts along with the automatic free shipping.

Initially, as orders started trickling in, I failed to recognize the detrimental impact on my profit margins. It wasn't until one exceptionally busy day when my shop received a decent number of orders that I decided to crunch the numbers and was shocked to find that I had actually lost more than half of the production costs for each item. Essentially, those early customers, including you if you were one of the first 50, ended up getting their items practically for free, as I ended up covering the entirety of the costs and then some. Quite the learning curve, isn't it?

Let me break down the fundamental costs associated with selling on Etsy for those unfamiliar with or new to the platform. Etsy imposes a standard 6.5% transaction fee on every order, irrespective of the order total. Additionally, there's a listing fee of 20 cents per item, automatically charged every four months. Sounds reasonable so far, doesn't it? However, there's more to it. Auto-renewed listings tack on an extra 20 cents per order, on top of the 6.5% transaction fee and the initial listing fee. Moreover, if you offer multiple variations of an item within a single listing and a customer purchases more than one variation, you'll incur an additional 20 cents per extra item, alongside the standard fees. Let's not forget about Etsy ad fees, which claim 15% of your order total, in addition to Etsy's transaction fee and potential multiple listing charges. Furthermore, there's an Etsy Payments Fee of $0.25 plus 3%, as well as a 9% Sales Tax Remittance, all applied to each individual order automatically processed by Etsy. And mind you, that doesn't even include the expenses related to product creation and shipping fees!

Let's put this into perspective with a specific example. Consider a size small crewneck sweatshirt, a standalone product priced at $40. Now, if the production cost for this sweatshirt, including printing, totals $26.13, and it's listed on Etsy for $40, here's where the problem arises: I would end up losing $5 for every sale of that $40 sweatshirt. Yes, you read that right—no profit, just losses. Sure, $40 might seem like a fair price for a sweatshirt, but if I consistently sold at this price on Etsy, I'd find myself in a perpetual cycle of financial deficit, owing money to Etsy instead of making any profit. Let's break it down further: with Etsy's fees factored in, approximately $10.25 would be deducted from that $40 purchase, then including the free shipping for orders over $35, which isn't really isn't free as I would still have to pay $9 in shipping, leaving me with nothing to show for my effort. It's a tough reality to face—selling at this price point would simply not be sustainable. ($40 - $10.25 - $26.13 - $9 =  -5.38) 

So please understand my pricing of $60+ per sweatshirt on Etsy, as the total profit I make from a $60 sweatshirt is around $9.57. I know, insane. I have provided a detailed breakdown of that math below if you're interested in that. I choose to tell you all this as I feel being completely transparent with you all will really help you understand my pricing and why I price items the way I do, and hopefully make you feel better about spending your money on my products, as I am not trying to price gouge, anyone. 

Let's dissect the breakdown. With a listing price of $60, we start with a listing fee of $0.20. The transaction fee of 6.5% of $60 amounts to $3.90. Moving on to the Etsy Payments Fee, which includes $0.25 plus 3% of the transaction total ($60 - $3.90), we have $1.95. Factoring in the Offsite Ads fee at 15% of the listing price, we incur $9. Shipping costs at $9 trigger a shipping fee of 5%, totaling $0.45. Finally, the Sales Tax Remittance at 9% sums up to $5. In total, the Etsy seller fees, and shipping, amount to $9.57, leaving the actual profit after deducting these expenses.